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Todd (and the rest of the list),
The only place I can see where raising prices would be beneficial
is at the Instructor (or instructor trainer) level. The problem the
industry has as far as the safety record and professionalism is that the
"students" are buying a certification; which is a far cry from paying for
instruction. We have all seen people on the boat that should not be left
alone in a bathtub, let alone an ocean--even with a buddy. I know plenty of
people that are very competent divers (read: well informed, safe, and
excellent skills) who would not have entered the sport if the instruction
was more expensive. Perhaps if the instructors were convinced that it is
in the sport's best interest to NOT CERTIFY the incompetent "students", we
could alleviate the liability concerns that dominate the industry. Of
course, the instructors could also be the instructor trainers (and
agency's) that are currently guilty of sending less than adequate people
out to teach life support skills.
No matter how hard they try, some people just can't do certain
things. Others just don't put the thought into it. Raising prices would
only mean that the average income of incompetent divers would rise.
~Rob Sluys
>I talked to the guy that did it. He makes $60,000 -
>$80,000 a year and works about 20 hours a week. The
>rest of the time he travels. Diving could be a very
>lucrative sport, we could up the professionalism,
>increase the safety record, and sell more equipment if
>we approached it with an once of professionalism and
>weren't afraid to raise prices and have some people
>commited to it.
>
>TB
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