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Todd, you can't "say goodbye to economics" . There is this thing called scarcity. We all contend for pieces of the same pie. You CANNOT simply "change the price structure". Hello again. We also don't "drive out" people. They do things on their own recognizance based on what they know. Yes, creating the market for good instruction is what we are trying to do here, no doubt. I totally agree. But what you are saying is completely bogus about fixing prices and driving out consumers. Would you pay a golf pro $125.00/hr if he was a complete idiot and did absolutely no golfing (was infact, not a pro)? Nope, me neither, but I've paid a couple of crappy dive instructors $50/day for "Technical" training before learning about JJ. As the man says "Discounted training is not a good value". Did you take economics at lewis and clark, or reed? :-) At 06:28 AM 4/14/2000 -0700, Todd Baldi wrote: >I minored in economics in college thank you. The >diving industry said goodbye to economics a long time >ago. As I stated in my other post there has been no >increase in pricing structure in the past 50 years. >Inflation took the profit margin out 49 years ago. How >can a golf pro charge $125 for an hour and a scuba >insrtuctor only make $40 per student for a 5 week >course (48 hours of work approx). So lets say you have >8 students. You make $6.67 an hour before tax. No >wonder all the smart people leave the diving industry. > > >If you have ever been in a high class dive shop (and >there are a lot out there) you will see them charge a >hefty profit margin, cater to their clientele, and >make some money in this industry. So we drive out the >people who want to clean their boat bottoms and >recieve $99 courses, big deal. How much does the >average tech diver spend on equipment to get set up. I >would guess $5,000 - $10,000 on total equipment. >Paying an extra $100 or $200 is inconsequential for >better instruction. > >TB > >--- Kevin Connell <kevin@nw*.co*> wrote: > > You can't CHANGE the pricing structure, it is the > > result of a formula > > called SUPPLY AND DEMAND. > > > > If you want to try reeducating the consumers so that > > there is *NO* demand > > for poor instruction than so be it. But don't go > > around suggesting you can > > fix prices. You can't. Say hello to economics > > (also known as human nature) > > > > > > At 06:42 AM 4/13/2000 -0700, you wrote: > > >I agree completely. If the diving industry ever got > > a > > >leader and changed tack we could get some quality > > >instructors out there. That is only if they changed > > >the pricing structure around and added a lot of > > >professionalism to it. I knew of a dive shop in > > >Beverley Hills that was catering to the rich folk > > up > > >there. They charge $5,000 for lessons. You could > > put > > >as many people as you wanted in it. They had an > > >Instructor (not assistant, an instructor) for every > > >student. They did only boat dives, dove DUI dry > > >suits, carried the gear, washed it for the people, > > and > > >made it as easy as possible. You know what? They > > made > > >so much money that they closed the shop down > > because > > >they didn't need the overhead and now just teach > > >privately to the rich and famous. > > > > > > ---------------------------------- > > Kevin Connell <kevin@nw*.co*> > > > > NW Labor Systems, Inc > > http://www.nwls.com > > > > Pluralitas non est ponenda sine neccesitate. > > (plurality should not be posited without > > necessity - Occam's razor) > > > > > > ---------------------------------- > > > > > >__________________________________________________ >Do You Yahoo!? >Send online invitations with Yahoo! Invites. >http://invites.yahoo.com ---------------------------------- Kevin Connell <kevin@nw*.co*> NW Labor Systems, Inc http://www.nwls.com *I* moved your cheese. ----------------------------------
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