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You can't CHANGE the pricing structure, it is the result of a formula called SUPPLY AND DEMAND. If you want to try reeducating the consumers so that there is *NO* demand for poor instruction than so be it. But don't go around suggesting you can fix prices. You can't. Say hello to economics (also known as human nature) At 06:42 AM 4/13/2000 -0700, you wrote: >I agree completely. If the diving industry ever got a >leader and changed tack we could get some quality >instructors out there. That is only if they changed >the pricing structure around and added a lot of >professionalism to it. I knew of a dive shop in >Beverley Hills that was catering to the rich folk up >there. They charge $5,000 for lessons. You could put >as many people as you wanted in it. They had an >Instructor (not assistant, an instructor) for every >student. They did only boat dives, dove DUI dry >suits, carried the gear, washed it for the people, and >made it as easy as possible. You know what? They made >so much money that they closed the shop down because >they didn't need the overhead and now just teach >privately to the rich and famous. ---------------------------------- Kevin Connell <kevin@nw*.co*> NW Labor Systems, Inc http://www.nwls.com Pluralitas non est ponenda sine neccesitate. (plurality should not be posited without necessity - Occam's razor) ----------------------------------
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