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I minored in economics in college thank you. The diving industry said goodbye to economics a long time ago. As I stated in my other post there has been no increase in pricing structure in the past 50 years. Inflation took the profit margin out 49 years ago. How can a golf pro charge $125 for an hour and a scuba insrtuctor only make $40 per student for a 5 week course (48 hours of work approx). So lets say you have 8 students. You make $6.67 an hour before tax. No wonder all the smart people leave the diving industry. If you have ever been in a high class dive shop (and there are a lot out there) you will see them charge a hefty profit margin, cater to their clientele, and make some money in this industry. So we drive out the people who want to clean their boat bottoms and recieve $99 courses, big deal. How much does the average tech diver spend on equipment to get set up. I would guess $5,000 - $10,000 on total equipment. Paying an extra $100 or $200 is inconsequential for better instruction. TB --- Kevin Connell <kevin@nw*.co*> wrote: > You can't CHANGE the pricing structure, it is the > result of a formula > called SUPPLY AND DEMAND. > > If you want to try reeducating the consumers so that > there is *NO* demand > for poor instruction than so be it. But don't go > around suggesting you can > fix prices. You can't. Say hello to economics > (also known as human nature) > > > At 06:42 AM 4/13/2000 -0700, you wrote: > >I agree completely. If the diving industry ever got > a > >leader and changed tack we could get some quality > >instructors out there. That is only if they changed > >the pricing structure around and added a lot of > >professionalism to it. I knew of a dive shop in > >Beverley Hills that was catering to the rich folk > up > >there. They charge $5,000 for lessons. You could > put > >as many people as you wanted in it. They had an > >Instructor (not assistant, an instructor) for every > >student. They did only boat dives, dove DUI dry > >suits, carried the gear, washed it for the people, > and > >made it as easy as possible. You know what? They > made > >so much money that they closed the shop down > because > >they didn't need the overhead and now just teach > >privately to the rich and famous. > > > ---------------------------------- > Kevin Connell <kevin@nw*.co*> > > NW Labor Systems, Inc > http://www.nwls.com > > Pluralitas non est ponenda sine neccesitate. > (plurality should not be posited without > necessity - Occam's razor) > > > ---------------------------------- > > __________________________________________________ Do You Yahoo!? Send online invitations with Yahoo! Invites. http://invites.yahoo.com
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