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In cooperation with the University of Victoria, a team of
international students is providing consulting services to a
drysuit manufacturer through the Masters of Business
Administration program.
The client is interested in gaining a better understanding
of Drysuit user needs, preferences and profiles. This client
will raffle a customized diving suit using the return E-Mail
addresses on Friday December 1, 1995. The odds of winning will
be determined by the number of responses received.
You have been selected to participate in the survey by your
participation in one of several online forums discussing diving
related issues. We ask that you do not continue if you have had
no experience using Drysuits.
It would be greatly appreciated if you could take a few minutes
to complete the following questionnaire. You will forward the
message back to us, and type your responses inside of the
provided brackets so that the data will be more readily extracted
for analysis. If you need more space than is provided, please
use the "insert" function to expand the bracketed area.
The "OTHER" categories are especially important because they
identify issues which have not yet been considered. If you are
uncomfortable answering any of the questions, please skip to the
next one.
Please send any comments, questions, concerns or elaborations
to lwilliam@hs*.uv*.ca*.
1) Have you ever used a DRYsuit? [ ]
1) Yes
2) No
2) Why do you use a DRYsuit? Please "x" all that apply.
[ ] Recreational Diving
[ ] Instructional
[ ] Commercial diving
[ ] Rescue
[ ] Fishing
[ ] Construction
[ ] Vessel maintenance
[ ] Underwater Recovery/Salvage
[ ] Underwater Photography
Other (specify) [ _______________ ]
[ ] Research / exploration
Other (specify) [ _______________ ]
3) Where do you dive? [ ]
1) In fresh water
2) In salt water
3) Both
4) Do you dive in? Please "x" all that apply.
[ ] Rivers
[ ] Lakes
[ ] Ocean
[ ] Caves
Other (specify) [ _____________________________ ]
5) How often do you use your DRYsuit? [ ]
1) 1-5 times a year
2) 6-10 times a year
3) 11-20 times a year
4) >20 times a year
6) Which months of the year do you usually dive? Please "x" all
that apply.
Jan[ ]
Feb[ ]
Mar[ ]
Apr[ ]
May[ ]
Jun[ ]
Jul[ ]
Aug[ ]
Sep[ ]
Oct[ ]
Nov[ ]
Dec[ ]
7) In which U.S. states have you used a DRYsuit?
[ ] AL Alabama
[ ] AK Alaska
[ ] AZ Arizona
[ ] AR Arkansas
[ ] CA California
[ ] CO Colorado
[ ] CT Connecticut
[ ] DE Delaware
[ ] DC District of Columbia
[ ] FL Florida
[ ] GA Georgia
[ ] HI Hawaii
[ ] ID Idaho
[ ] IL Illinois
[ ] IN Indiana
[ ] IA Iowa
[ ] KS Kansas
[ ] KY Kentucky
[ ] LA Louisiana
[ ] ME Maine
[ ] MD Maryland
[ ] MA Massachusetts
[ ] MI Michigan
[ ] MN Minnesota
[ ] MS Mississippi
[ ] MO Missouri
[ ] MT Montana
[ ] NE Nebraska
[ ] NV Nevada
[ ] NH New Hampshire
[ ] NJ New Jersey
[ ] NM New Mexico
[ ] NY New York
[ ] NC North Carolina
[ ] ND North Dakota
[ ] OH Ohio
[ ] OK Oklahoma
[ ] OR Oregon
[ ] PA Pennsylvania
[ ] PR Puerto Rico
[ ] RI Rhode Island
[ ] SC South Carolina
[ ] SD South Dakota
[ ] TN Tennessee
[ ] TX Texas
[ ] UT Utah
[ ] VT Vermont
[ ] VA Viginia
[ ] WA Washington
[ ] WV West Virginia
[ ] WI Wisconsin
[ ] WY Wyoming
8) What temperature range do you use DRYsuits in?
Coldest: [ ] Degrees Fahrenheit
Warmest: [ ]Degrees Fahrenheit
9) What is the greatest depth you regularly dive to? [______]
feet seawater
10) Please list DRYsuit brand names or manufacturers you are
aware of.
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
11) Which DRYsuit brand(s) are you currently using? If not using
any, go to the next question.
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
12) Which DRYsuit brand(s) have you used in the past?
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
13) What publications do you read for information about water
related activities?
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
[_____________________________________________________]
14) What ONLINE resources do you use for information about water
related activities?
NAME[_______________________________]
URL[_______________________________]
E-Mail Address[_______________________________]
NAME[_______________________________]
URL[_______________________________]
E-Mail Address[_______________________________]
NAME[_______________________________]
URL[_______________________________]
E-Mail Address[_______________________________]
NAME[_______________________________]
URL[_______________________________]
E-Mail Address[_______________________________]
NAME[_______________________________]
URL[_______________________________]
E-Mail Address[_______________________________]
NAME[_______________________________]
URL[_______________________________]
E-Mail Address[_______________________________]
15) How did you become aware of the DRYsuit brand you are
currently using? [ ]
1) Mail flier
2) Recommendation by your Diving Association
3) Trade Show
4) Recommended by Buddy
5) Publication
6) OTHER
15A) If your answer was "E" or "F" please explain:
[ _______________________]
16) How have you acquire DRYsuit(s) for personal use? Please "x"
all that apply.
[ ] Purchased from retailer
[ ] Purchased from manufacturer directly
[ ] Purchased at trade shows
[ ] Purchased second hand
[ ] Rented from retail store
Rented from OTHER: [____________________________]
[ ] Provided by employer
OTHER: [________________________________]
17) What are the important features of a DRYsuit on which you
base your purchase decision?
Please indicate by percentage the importance of each factor.
Brand [ ]%
Price [ ]%
Quality [ ]%
Design [ ]%
Serviceability [ ]%
Other [ _______________] [ ]%
-------
100%
18) How important are the following elements of product DESIGN?
Style [ ]%
Color [ ]%
Material [ ]%
Zipper Placement [ ]%
-------
100%
19) How important are the following aspects of product QUALITY?
Durability [ ]%
Thermal protection [ ]%
Thermal flexibility [ ]% (winter/summer)
Weight [ ]%
Drying time [ ]%
Buoyancy [ ]%
Easily Stored [ ]%
Tear Resistance [ ]%
-------
100%
20) How important are the following aspects of product
SERVICEABILITY?
Delivery [ ]%
After sale service [ ]%
Ease of repair [ ]%
Ready / Tailor made [ ]%
Additional features [ ]%
-------
100%
21) Which price range do YOU consider reasonable to purchase a
DRYsuit which suits YOUR needs? [ ]
1) <US$600
2) US$600-800
3) US$800-1,000
4) US$1000-1,200
5) US$1,200-1,400
6) US$1,400-1,600
7) >US$1,600
22) What do you do with a DRYsuit when you are done with it?
1) Sell to another diver
2) Sell to a dive shop
3) Give it away
4) Throw it away
5) OTHER
22A) If OTHER, please explain:
[_________________________________________]
23) Please list any diving related associations you belong to:
[ ____________________________________________________________]
[ ____________________________________________________________]
[ ____________________________________________________________]
[ ____________________________________________________________]
[ ____________________________________________________________]
24) Do you have the authority to recommend or purchase DRYsuits
for any organization? [ ]
1) Yes
2) No
24A) If Yes, please specify
[____________________________________________________]
25) What age group do you fall in? [ ]
1) <21
2) 22-30
3) 31-40
4) 41-50
5) 51-65
6) >65
26) What is your annual income? [ ]
1) <US$30,000
2) US$30,000 - 50,000
3) US$50,000 - 70,000
4) >US$70,000
5) Prefer not to state
27) What is your gender? [ ]
1) Male
2) Female
28) What is your occupation? [ ______________________________]
If you would like to expand on any points, please send a
separate response with the subject heading "supplement." Feel
free to send printed materials to:
Luke Williams, MBA Candidate
c/o University of Victoria School of Business
P.O. Box 3015, MS 8264
Victoria, British Columbia
Canada V8W 3P1
...or FAX (604) 721-6630
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