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I think Dive Rite should purchase US Divers. Don't scream yet. USD
equipment has gone down hill. I think there engineers are marketing
people not divers. Dive Rite could bring the gear back up to par, then
USD would have a respectable name again.
At that point, Lamar would have a great in into the rec market. I would
own more USD gear, and Scuba Pro would have "SERIOUS" compatation on
there hands.
Dive Safe
Robert Lockard
>
>On Sun, 29 Mar 1998, William M. Smithers wrote:
>> On Fri, 27 Mar 1998, Dive Rite wrote:
>>
>> > Always the last to know.
>> > I got the news today.Lamar came in my office and told me that Dive
Rite
>> > was purchased by ScubaPro.Funny thing is, he didn't even know
it.How
>> > does this stuff get started????? I really enjoy my job because even
with
>> > all the stress you still get some comic relief on a daily basis.He
says
>> > whoever has this first hand knowledge needs to send him a BIG
check.
>> > 1000 comedians out of work.........................
>>
>> Hmmm...the question, of course, is, what what the
>> gross revenue multiple?
>>
>
>Or, more interestingly, *why*?
>
>Clearly, this is the best indication yet that the
>major manufacturers have peaked the recreational
>market growth curve, and are now looking to
>"get technical" in hopes that will be the
>next market of growth.
>
>Interesting news, for all concerned, as, at mimimum,
>it lends market validity to technical diving.
>
>My prediction: Scubapro will continue to operate
>Dive Rite as an independant entity for 12-18 months,
>while the size of the Scubapro logo increases. Then
>Dive Rite (a hokey name anyway), will go away, and
>the products will be absorbed into the Scubapro line.
>Undoubtedly, the Scubapro Engineers will make
>design revisions along the way.
>
>Scubapro does not need to buy a name - they can
>create a name anytime they'd like - what they
>need is *expertise*, and clearly, this acquisition
>grants them that opportunity. Plus, the cash-flows
>must have settled into the realm of classic
>acquisition, because Scubapro isn't desparate
>enough to pay a big multiple. Nor is Dive Rite
>innovative enough to demand it.
>
>All-in-all not a bad market move, but all it
>really says is that the growth rate of the
>recreational market has stagnated, and Scubapro
>felt compelled to make a progressive move. An
>alternative thought is that Scubapro is acquiring
>cash-flows as preparation toward raising capital.
>
>If this is a harbinger of anything, it's that
>PADI (run by lawyers) is now likely to unveil a
>tech nitrox and trimix course schedule - truly a scary
>thought.
>
>There, you have the Wall Street perspective ('cause
>I'm the only one on the 'street who could give
>a sh*t).
>
>-Will
>
>
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