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Hey Joel, How come ALL the local dive shops on LI can't give the mag away. People take one look at the cover price ($6.95/issue) and say forget it, it's too expensive. And at $39.00 per year and 22,000 subscribers, that comes to $858,000.00 per year. With Advertisers it's probably closer to $1,000,000.00 per year. With that kind of income, you should be driving around in a Rolls Royce. And, BTW, explain to me how come you are not using 2nd class mail. Its cheaper than what you are using (3rd class) and gets there faster. Or is it because, in order to ship 2nd class, the US Postoffice requires that 50% of your production run is for paid subscribers. In other words, if you have 22,000 subscribers, you have to print more than 44,000 copies because you are shipping 3rd class. The quantity of paid subscribers must be PROVEN to the Post Office auditors. Don't BULLSHIT us Joel. Your mag is good and the new format looks great, but don't try to pull a fast one on us by telling us you have 22,000 subscribers. >Dear Bernie, > >In reading your post you said: > >" To my knowledge, "Sub-Aqua" is not a technical diving magazine, though >it does >have articles dealing with technical diving (which magazine these days >doesn't?). Since I haven't gotten it in quite some time, I can't comment >further." > >So that you are more informed SUB AQUA is probably the only magazine that has >consistently published more articles about technical diving sites than any >other >over the past 6 years. SUB AQUA reaches more technical divers today than >anyotherspecialized publication. With over 400 retail dive shops and placements >on newstands in over 300 locations plus over 22,000 paid subscribers with over >74% certified in breathing gases other than air it is certain that it has >become >a choice publication by technical explorers and divers the world over. > >As I indicated in a prior message to you you were included in the last mailing >of SUB AQUA - the World Diving issue as a courtesy, if however you need a cop >immediately and do not have a local Barnes and Noble, dive store or other >location where you can get a copy please E-mail me and I will be more than >happy >to express mail an issue to you so you can get more informed of what other >magazines are doing. > >I wish you the best of luck with your magazine, keep up the good efforts. > >Sincerely >Joel Silverstein, Publisher >SUB AQUA MAGAZINE >dive gear for your brain > >-- >Send mail for the `techdiver' mailing list to `techdiver@terra.net'. >Send subscription/archive requests to `techdiver-request@terra.net'.
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