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On Fri, 15 Sep 1995, Frank Deutschmann wrote:
> Toss macho image and tec diving into the equation, with dives on the
> 'Doria and USS Bass as the "merrit badges", and all of a sudden, you
> open up a whole new market: no longer is this local diving an
> unappealing activity, but rather it is one which demonstrates true
> stud muffin status.  The attitude has literally become one of, if you
> are not on a track to dive the 'Doria, you are nothing.

(lurker mode off) I agree with Frank's perceptive comments on marketing tec 
diving, but am compelled to correct him on his use of the term "stud 
muffin". As a longtime bodybuilding participant who has spent a number of 
hours in a variety of gyms, including many in California, it is my 
understanding that this term refers to the female companions of guys with 
a lot of muscles (which I do not mean to imply I possess :-). And yes, it 
is a particularly sexist and non-PC term. So to me at least, what Frank 
actually said above was effectively; diving deep on cold dark wrecks 
makes the diver a woman. OF COURSE there are a number of well qualified 
and competent women wreck divers! However, my guess is that what I got 
from Frank's statement is not what he intended to convey ;-)

Barry Brisco
Singapore

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