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To: Tim
To: Bengtson <tbengtson@VN*.IB*.CO*>
Subject: Advertising buggaboo solutions?
From: "Christopher A. Brown" <chbrown@fr*.sc*.fs*.ed*>
Cc: techdiver@opal.com
Date: Tue, 25 Apr 1995 12:59:01 -0400 (EDT)
This is a 2-part message. The first part is addressed to everybody, so
please rea d and respond. The second part, which the rest of you can
ignore, is a couple of suggestions addressed just to those who, like me,
have products they would like t o market on the boards. 

PART ONE -- Would it be cool, in messages to all the subscribers, if
advertisers simply wrote in the SUBJECT slot at the beginning of such a
message:  ADVERT: (des cribe/name product here)? And then wrote a one-line
blurb which interested reader s could follow up? That wouldn't take up too
much room, and as you scan down, you
 could nuke 'em right away, or read them and follow up as desired? 

Also, would subscribers mind adding a short indicator line to your
signature that says either "ACCEPTS advertising" or "NO Advertising" , giving
undercapitalized capitalists such as myself a chance to reach those who
would not be offended? It' s not difficult; allows those who are not
interested some protection; and would surely take much less time to add
to your signature than it does to draw those amazing keyboard
illustrations. 

Please indicate your opinion  to me; I'll compile and report.

SUBJECT ADVERT.  CONCEPT :             OK                   STICK IT

SIGNATURE INDICATOR CONCEPT:           WILL DO             STICK IT

END PART ONE

To other NET marketers:

The NET is too good a system, and too far-reaching, to miss for marketing
purpose s, but the danger of alienating the rest of the electronic
community is very impo rtant to consider. 

I have a couple suggestions for marketing on the NET without wearing out
your wel come and screwing the pooch in the process. 

-- The scuba board on AmericaOnline has places where people are posting to
buy/sell. Use those instead of discussion boards. 

-- Use "aquanaut Classifieds." I have in the past; very useful -- I
recommend it;  will do so again with the next update of my catalog. 

-- Sometimes, when a new subscriber logs on and says "I am looking for all
kinds of info -- send me anything" , I'll post my catalog to that
individual -- with so me encouraging words of welcome. So far I've gotten
no combustive results from that. 

 Christopher A. Brown
The Technical Diving Video Library 
by Sci-Graphica PR/DOCENT FILMS
Tallahassee FL 32311
chbrown@fr*.fs*.ed*
P 904-942-7222, F 904-942-1240
It's not the pace of life that concerns me -- 
it's the sudden stop at the end.

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