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Date: Mon, 12 Nov 2001 17:49:02 -0500
To: "Gordon Cancio" <gordoncancio@ho*.co*>, allysonclagett@ea*.ne*,
     Michael.Waldbrenner@wa*.de*, bryon@be*.co*, pina3@be*.ne*,
     evlink2001@ho*.co*, quest@gu*.co*, cavers@ca*.co*,
     techdiver@aquanaut.com
From: Jarrod Jablonski <JJ@gu*.co*>
Subject: RE: GI and SS to Merge

>I think it is HYPOCRITICAL of the DIR bigshots to declare that a DIR 
>person must not dive (rule #1) or listen (Rule #2) to strokes; but it is 
>perfectly DIR to sell a stroke gear.

Funny that this touched off so much debate. In truth I first thought it a 
troll (not sure I am unconvinced of this impression), then I thought the 
discussion a bit funny, and now I find it interesting to see these multiple 
perspectives. I felt that this deserved at least a semi official comment 
since I was being challenged as hypocritical (caps left out<G>).

My initial thoughts that this was a troll were as much for the practical 
implications of trying to identify a "stroke" prior to gear purchase as for 
the arguably naive understanding it represents. Financial issues aside, it 
is imminently difficult and questionable to force this sort of 
relationship. On a deeper level I personally see it as undesirable to 
alienate people that are searching, in flux, transitioning, skeptical or 
just plain resistant. I have seen that quite often the individuals most 
resistant to these concepts become the most avid and appreciative 
supporters. In some ways these people are the ones that understand the 
benefit the most. For example, we have had an array of divers with solid 
experience (many hundreds of dives) that come into a DIR fundamentals class 
the die hard skeptic and leave amazed that such a class  could improve what 
they expected were excellent skills. People tend come to an idea or not in 
their own time and in their own way.  Before everyone tries to take this in 
some non supportive of DIR direction my feelings about people coming into 
an idea on their own does not mean that I will involve these divers in my 
own or in group dives but it also does not mean I see any cause to 
intentionally alienate the possibility that they may wish to adopt the 
ideas in the future.

Of course all of this ignores the financial issues associated with such 
actions. Most will wrongly say that that is the real issue here. However, 
it is part of the issue because we built a company to service what we saw 
as a meaningful and worthwhile niche of divers. People that fully represent 
and cater directly to that niche are in a great position and hats of to 
them. I think that is great and in time I am sure they will prosper. DIR is 
now sufficiently popular to support properly focused individuals and in 
time this will grow even more substantial and support ever larger 
infrastructures. I think that where possible full DIR can be extremely 
supportive and beneficial. I also see the benefit to strong support for DIR 
and appreciation for where other individuals are at any given moment in time.

At the outset my personal motivations were to serve like minded divers and 
create a positive influence on what I saw as a declining industry. Both GUE 
and Halcyon lose business because of their philosophical approach. They 
unintentionally alienate people that would otherwise be customers and 
intentionally make choices that are not in the interest of profitability. 
We could easily catapult ourselves into much greater market share and 
substantially more generous earnings by riding our popularity. There are 
entire markets that Halcyon could leverage using name recognition to sell 
people what they think that they want. Yet we work very hard to find a way 
to promote what we believe while being as inclusive and helpful as 
possible. Some people imagine DIR to be a fad but I see the excitement as 
an obvious indication that supporters and skeptics, divers and instructors, 
shop owners and manufacturers feel the energy of change in this industry. 
Some are afraid, some are resistant, some ambivalent, and some energized. 
Yet it is there in almost tangible way. Regardless of what any of us wish 
to say or do about that reality these ideas will march on and take their 
own shape. In this future I see Halcyon and GUE's efforts in the context of 
facilitation and not enforcement. We are excited about making diving more 
fun and safer but we are not the police or the government and we plan to 
continue doing our best to make great equipment while remaining true to our 
principles.

Good Diving,
JJ






Jarrod Jablonski

President-
Global Underwater Explorers
CEO Halcyon Manufacturing/Extreme Exposure

GUE (www.gue.com) is a non-profit educational, research, and exploratory 
organization with hundreds of dedicated members around the world.
Halcyon manufacturing (www.halcyon.net) and Extreme Exposure 
(www.extreme-exposure.com) produce some of the scuba industry's most novel 
and robust diving equipment designed by many of diving's most active 
explorers.



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