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Marc Dufour wrote:

>If people are brainwashed through marketing into wanting to buy the 
>snazziest gear, even though it could be lethal, they will want to buy 
>lethal gear.
>The customer is always right?
>Bullshit.

The customer is his own worst enemy.
Problem is, without people knowing what they need, they fall to the 
first seller that tells them what they think they need.  (like 
asshole instructors that'll talk you out of buying a backplate and wings for 
the crappy transformer pack so he makes a few extra bucks)
 So how do we get crap off the market?  Educate the consumer.  Better 
instructing equals better equipment.  In other words, if the 
manufacture sells what he thinks we want, then we must first know 
what we need, then make sure the manufacturer knows what we really want.
For example:  DiveRites square lights.  Notice all the bad pub they 
got?  Wonder why the new light cases are round.  Hmmmmm.  (they still 
suck though)
 Smarter buyers make better customers.  Smarter divers 
make better divers.  Smarter divers buy better equipment. 
I'm sure we can all think of a piece of equipment that's been sitting 
in our favorite shop for eon's because people are too smart to buy 
it.

Thanks for listening,
Mitch

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