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Date: Fri, 14 Apr 2000 14:10:04 +0000
To: "Kevin Connell" <kevin@nw*.co*>, Todd Baldi <sandiegoaes@ya*.co*>
From: Samy Elashmawy <samelash@ix*.ne*.co*>
Subject: Re: Reality was Re: Reality Sucks for the "old timers"
Cc: techdiver@aq*.co*, cavers@cavers.com
At 06:49 AM 4/14/2000 -0700, Kevin Connell wrote:
>Todd, you can't "say goodbye to economics" .  There is this thing called 
>scarcity.  We all contend for pieces of the same pie.  You CANNOT simply 
>"change the price structure".  Hello again.  We also don't "drive out" 
>people.  They do things on their own recognizance based on what they know.

Yep , eventualy they fuck up up some where and go out.Part of the problem
is too many take it as a hobbie type thing , and not so much as a
professional.  When I took a padi wreck course the instructer had HIS own
requirments , as he felt that what padi asked for was below minimal. So we
did more dives and couse work than was required. 


>Yes, creating the market for good instruction is what we are trying to do 
>here, no doubt.  I totally agree.
>
>But what you are saying is completely bogus about fixing prices and driving 
>out consumers.  Would you pay a golf pro $125.00/hr if he was a complete 
>idiot and did absolutely no golfing (was infact, not a pro)?  Nope, me 
>neither, but I've paid a couple of crappy dive instructors $50/day for 
>"Technical" training before learning about JJ.  As the man says "Discounted 
>training is not a good value".
>
>Did you take economics at lewis and clark, or reed? :-)
>
>At 06:28 AM 4/14/2000 -0700, Todd Baldi wrote:
>>I minored in economics in college thank you. The
>>diving industry said goodbye to economics a long time
>>ago. As I stated in my other post there has been no
>>increase in pricing structure in the past 50 years.
>>Inflation took the profit margin out 49 years ago. How
>>can a golf pro charge $125 for an hour and a scuba
>>insrtuctor only make $40 per student for a 5 week
>>course (48 hours of work approx). So lets say you have
>>8 students.  You make $6.67 an hour before tax. No
>>wonder all the smart people leave the diving industry.
>>
>>
>>If you have ever been in a high class dive shop (and
>>there are a lot out there) you will see them charge a
>>hefty profit margin, cater to their clientele, and
>>make some money in this industry. So we drive out the
>>people who want to clean their boat bottoms and
>>recieve $99 courses, big deal. How much does the
>>average tech diver spend on equipment to get set up. I
>>would guess $5,000 - $10,000 on total equipment.
>>Paying an extra $100 or $200 is inconsequential for
>>better instruction.
>>
>>TB
>>
>>--- Kevin Connell <kevin@nw*.co*> wrote:
>> > You can't CHANGE the pricing structure, it is the
>> > result of a formula
>> > called SUPPLY AND DEMAND.
>> >
>> > If you want to try reeducating the consumers so that
>> > there is *NO* demand
>> > for poor instruction than so be it.  But don't go
>> > around suggesting you can
>> > fix prices.  You can't.   Say hello to economics
>> > (also known as human nature)
>> >
>> >
>> > At 06:42 AM 4/13/2000 -0700, you wrote:
>> > >I agree completely. If the diving industry ever got
>> > a
>> > >leader and changed tack we could get some quality
>> > >instructors out there. That is only if they changed
>> > >the pricing structure around and added a lot of
>> > >professionalism to it. I knew of a dive shop in
>> > >Beverley Hills that was catering to the rich folk
>> > up
>> > >there. They charge $5,000 for lessons. You could
>> > put
>> > >as many people as you wanted in it. They had an
>> > >Instructor (not assistant, an instructor) for every
>> > >student.  They did only boat dives, dove DUI dry
>> > >suits, carried the gear, washed it for the people,
>> > and
>> > >made it as easy as possible.  You know what? They
>> > made
>> > >so much money that they closed the shop down
>> > because
>> > >they didn't need the overhead and now just teach
>> > >privately to the rich and famous.
>> >
>> >
>> > ----------------------------------
>> >   Kevin Connell <kevin@nw*.co*>
>> >
>> >   NW Labor Systems, Inc
>> >   http://www.nwls.com
>> >
>> >   Pluralitas non est ponenda sine neccesitate.
>> >   (plurality should not be posited without
>> >    necessity - Occam's razor)
>> >
>> >
>> > ----------------------------------
>> >
>> >
>>
>>__________________________________________________
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>
>
>----------------------------------
>  Kevin Connell <kevin@nw*.co*>
>
>  NW Labor Systems, Inc
>  http://www.nwls.com
>
>  *I* moved your cheese.
>
>
>----------------------------------
>
>

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